Rupert Sutton

Management consultant at Weben Partners Asia

Coffee Won Australia. Can Tea Be Next?

Australia’s specialty coffee industry has transformed from a niche movement into a powerful ecosystem that shapes cafés, retail shelves, airports, and consumer expectations. As leading roasters built brands through experience, education, and foodservice, coffee became more than a beverage—it became a culture. For emerging tea and coffee brands looking to enter Australia, this evolution offers valuable lessons. In this article, we explore five key strategies behind Australia’s specialty coffee success and why tea may be the next category poised for disruption.

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Inside FHA 2026: What I Learned Standing With One of Singapore’s Top Distributors

This year’s FHA–Food & Beverage in Singapore delivered one of the most energetic trade show environments I’ve seen in Asia for some time. The halls were packed from the moment doors opened — noticeably busier than FOODEX in Tokyo — and the mix of exhibitors reflected a region that is scaling fast, diversifying, and investing

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Royce cocoa bean

How a Privately Owned Japanese Chocolate Brand Built US$220m in Revenue — Quietly

Royce’: Hokkaido’s chocolate star From cocoa farms in Colombia to advanced manufacturing across Hokkaido During a recent visit to the Royce’ Chocolate shop and factory in Sapporo, I was reminded how premium food brands are rarely built on product alone. They are built through story, place, engineering discipline, and restraint. Royce is a masterclass in how Japanese

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The 3‑Pillar Framework for Prioritising Export Markets

How your Business Can Choose the Right Markets With Confidence Expanding internationally is one of the most powerful ways for small and mid‑sized companies to grow. But with limited resources, choosing the right markets matters far more than choosing many markets. Too often, companies rely on gut feel, anecdotal evidence, or the latest “hot market”

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FOODEX Japan 2026 — Opening Day Reflections, Market Insights & A Look Behind the Scenes

This year I had the opportunity to visit FOODEX Japan 2026 on opening day, held at the iconic Tokyo Big Sight — one of Japan’s largest and most recognisable exhibition venues. The event ran 10–13 March, 2026 and spanned multiple halls across the East, West, and South wings of the complex.  The location is always a highlight. A quick, smooth 30‑minute

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Route to market

Winning Route to Market (RTM): How to Choose the Model That Actually Drives Growth

Brands don’t win in the warehouse — they win at the point of purchase. When growth stalls, many companies default to the usual levers: new SKUs, new claims, new campaigns. In our work with consumer products brands across markets, the root cause is often simpler—and more structural: an RTM model that doesn’t match the growth

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The Rise of Micro‑Multinationals: Why Small Companies Are Winning Globally

The world of international business is changing fast. Today, a growing wave of micro‑multinationals is proving that global expansion is no longer reserved for large corporations with vast budgets and complex infrastructures. Instead, small, highly focused organisations are taking their products and expertise into international markets earlier than ever before. These companies typically start with

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