Bakery Archives - Export and Expand

Anuga is the food industry’s Olympic showdown. How was 2023’s gourmet event?

Bakery, Route to Market, Strategy / By Rupert Sutton

Anuga is a bi-annual event held in Köln, Germany. For many in the food and beverage industry it’s the most important trade event to showcase new products, innovations and crucially find new customers. I travelled all the way from Japan for the October 2023 show. What did I find? First, even though the show is […]

Anuga is the food industry’s Olympic showdown. How was 2023’s gourmet event? Read More »

The food emporium at Hokkaido’s Shin Chitose airport is unsurpassed. No wonder packaged goods brands are elbowing in to reinvigorate street cred!

Bakery, Branding, Japan / By Rupert Sutton

Want to see a master class in agricultural marketing? Visit Hokkaido’s shin-chitose airport

The food emporium at Hokkaido’s Shin Chitose airport is unsurpassed. No wonder packaged goods brands are elbowing in to reinvigorate street cred! Read More »

Piping hot Japanese pâtisserie market has momentum! Time for investors to savour the taste

Bakery, Export, Market entry / By Rupert Sutton

Life is what you bake it, runs the adage. There is a dietary shift in Japan. Historically rice was the main staple, but its per capita consumption is declining year on year. There are more single person households; preparing rice is a hassle especially if you a busy 20 year-something. Rice consumption is also dropping

Piping hot Japanese pâtisserie market has momentum! Time for investors to savour the taste Read More »