merchandising

Exploring a Hokkaido cooperative: two big standouts Giant North Pacific Octopus and Konnyaku

Japan, merchandising / By

I’m currently in Hokkaido, and while I’ve visited many times, this northern island never ceases to amaze me with its wild natural beauty and breathtaking landscapes. Hokkaido has always been one of my favourite parts of Japan. I always thought that Hokkaido’s biggest food products were milk, dairy products, confectionery, and cheese cakes, not to […]

Exploring a Hokkaido cooperative: two big standouts Giant North Pacific Octopus and Konnyaku Read More »

retail hot spot

Controlling a store’s hotspot is key to driving gum sales. Can Perfetti muscle up against giant Mars?

merchandising, Route to Market, Shopper / By

Last week Perfetti van Melle completed its acquisition of Mondelez’s US, Canadian and European gum businesses. Perfetti paid US$1.35b and acquired a plethora of brands including Trident, Dentyne, Stimorol and Bubbalicious. Perfetti has annual revenues just shy of €3b, so this acquisition is very substantial. Managing the integration from an operational and commercial perspective will

Controlling a store’s hotspot is key to driving gum sales. Can Perfetti muscle up against giant Mars? Read More »