Market entry

Ricky Gervais

Gervais’s ‘The Office’ eyes Saudi Arabian expansion

A Saudi version of hit comedy show The Office is reportedly in the works. I tend to blog about consumer goods businesses but this example of a creative product expanding internationally caught my eye. It is also an interesting case study in adapting a winning formula to diverse cultures. Branded El Maktab, the Saudi version …

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Japan sports equipment

The Japanese love sport! Learn how your brand can succeed tomorrow in this $11 billion market! 

The EU-Japan centre kindly asked me and my colleague Hiro Tsujioka to write a report on Japan’s sport equipment market. They have recently published it on their website. We’re also giving a webinar on this topic on the 28th June 2022. To access the report and webinar you’ll need to register with the Eu-Japan centre. …

The Japanese love sport! Learn how your brand can succeed tomorrow in this $11 billion market!  Read More »

Reckitt decides that infant formula isn’t digestible. Mead Johnson on the block; PE circles

Dial back to 2017. Then Reckitt Benckiser’s CEO Rakesh Kapoor spent $16.6n acquiring Mead Johnson, the infant nutrition company. Reckitt paid a 30% premium on the stock price. At the time, the deal’s logic rested more on China than the US, Mead Johnson’s heartland. Reckitt was keen to diversify its portfolio and saw an opportunity …

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As the world shifts to EV, will Porsche’s turbo-charged Taycan entice Japanese enthusiasts?

Petrol prices in Japan are currently about 6% higher than the start of the year; they’ve actually dropped slightly since February. The prognosis looking forward isn’t good, one report from Trading Economics is forecasting US$1.63/litre in 2023 and $1.74 in 2024. With these headwinds, and generous Government subsidies for EV buyers (currently JPY650,000 or $5,132) …

As the world shifts to EV, will Porsche’s turbo-charged Taycan entice Japanese enthusiasts? Read More »

Seijo Ishii is the jewel in Lawson’s crown. Where next for the gourmet retailer?

Lawson is one of the big guns in the Japanese convenience store channel. It boasts close to 15,000 outlets domestically, second only to 7-Eleven. Lawson has not sailed untarnished through the pandemic. Its shopper traffic dropped, it sold fewer impulse items and as a consequence the profitability in its core CVS business declined. In 2014 …

Seijo Ishii is the jewel in Lawson’s crown. Where next for the gourmet retailer? Read More »

As Greek yogurt pioneer Chobani heads for the Nasdaq, what can it learn from Oatly?

With sales of $1.4b and a solid market position in the US and Australia, Greek yogurt brand Chobani joins a long list of start-ups going public. Chobani was founded by a Turkish immigrant in 2007 who bravely invested in a yogurt plant Kraft Heinz was selling in Columbus in 2005. Like many success stories, Chobani …

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SkyLark banks on Shabu Shabu hotpot to launch its US business

Skylark may not be a household name in Japan but it has a plethora of well-known fast food restaurant brands from Gusto to Yumean to Tonkara Tei that are found across the country. It’s a big company with sales in excess of $3b, although its revenues dropped 23% in the pandemic. Like many Japanese corporates, …

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Photo Genevieve Perron-Migneron

Trade show anybody? All’s quiet in the exhibition industry

Trade shows were a regular feature of corporate marketing pre-Covid. They served as a reminder to key customers of a company’s stature, staff members loved the travel and socialising; and Government agencies, anxious to please, found them a great way to promote a large number of SMEs all at once. Exhibitions and events were big …

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Is Peleton pedalling fast enough on exports to boost its share price?

It’s a brand that has yet reach its 10th birthday but has revenue over $1.8b. No mean achievement especially in a niche category: high end exercise bikes and treadmills. Peleton’s bikes sell for between $1900 and $4300, it has 5.4m members, and sells monthly memberships between $13 and $39. Peleton, listed on the Nasdaq, was …

Is Peleton pedalling fast enough on exports to boost its share price? Read More »

Photo Jinomono media

Join the queue for the latest Japanese udon in London!

These was the scene last week when Marugame Udon opened its doors in London. Japanese people certainly know how to queue and so do Brits! Marugame Udon is a j/v between Toridoll (the Japanese parent company) and Capdesia a UK entity. There are relatively few Udon restaurants in the UK today, Sushi is far more …

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