Market entry

As Greek yogurt pioneer Chobani heads for the Nasdaq, what can it learn from Oatly?

With sales of $1.4b and a solid market position in the US and Australia, Greek yogurt brand Chobani joins a long list of start-ups going public. Chobani was founded by a Turkish immigrant in 2007 who bravely invested in a yogurt plant Kraft Heinz was selling in Columbus in 2005. Like many success stories, Chobani …

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SkyLark banks on Shabu Shabu hotpot to launch its US business

Skylark may not be a household name in Japan but it has a plethora of well-known fast food restaurant brands from Gusto to Yumean to Tonkara Tei that are found across the country. It’s a big company with sales in excess of $3b, although its revenues dropped 23% in the pandemic. Like many Japanese corporates, …

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Photo Genevieve Perron-Migneron

Trade show anybody? All’s quiet in the exhibition industry

Trade shows were a regular feature of corporate marketing pre-Covid. They served as a reminder to key customers of a company’s stature, staff members loved the travel and socialising; and Government agencies, anxious to please, found them a great way to promote a large number of SMEs all at once. Exhibitions and events were big …

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Is Peleton pedalling fast enough on exports to boost its share price?

It’s a brand that has yet reach its 10th birthday but has revenue over $1.8b. No mean achievement especially in a niche category: high end exercise bikes and treadmills. Peleton’s bikes sell for between $1900 and $4300, it has 5.4m members, and sells monthly memberships between $13 and $39. Peleton, listed on the Nasdaq, was …

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Photo Jinomono media

Join the queue for the latest Japanese udon in London!

These was the scene last week when Marugame Udon opened its doors in London. Japanese people certainly know how to queue and so do Brits! Marugame Udon is a j/v between Toridoll (the Japanese parent company) and Capdesia a UK entity. There are relatively few Udon restaurants in the UK today, Sushi is far more …

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