Hi I’m Rupert Sutton

I’ve been doing global business for over 25 years.

The site is about taking your company international.

About Me

I’m a director at Weben Partners, a management consultancy. We work with consumer, health and retail brands on new market entry, category growth and go to market. All of our team have worked for global consumer goods companies. Previously I worked for NestlĂ© in several global roles.

I’m also the author of Export and Expand, now in its third edition.

I’ve worked in consumer products for over 30 years, and helped more than 100 companies across Asia-Pacific, the Middle East and Europe.


At Weben Partners we build insights on consumers, categories, channels, customers and competitors to identify where to play and how to win; create powerful commercial strategy, especially route to market; and we develop client specific capability programmes.

Find out more here.

Export and Expand

Exportandexpand is about learning. It contains online courses based on our Export roadmap to prepare you for going global.

I also blog on topical industry issues.

Please join me and let’s go global!