Let's go global!
Expand your consumer business
Hi, I'm Rupert Sutton
I’m a director at Weben Partners, a management consultancy. We work with consumer, health and retail brands on new market entry, category growth and go to market. Our clients include Associated British Foods, Bank of Tokyo, Dole, Groupe Bel, Heineken, Kowa, Sanofi, Simplot and many others. All of our team have worked for global consumer goods companies. Previously I worked for Nestlé in several global roles. I’m also the author of Export and Expand, now in its third edition.
Let's take your business international! I've worked in consumer products for over 30 years, and helped more than 100 companies across Asia-Pacific, the Middle East and Europe.
Recent Blog Posts
Last week the FT carried an interview with John Reid, the outgoing CEO of Mars. What few metrics are published by Mars (the company is …
Tokyu Hands was one of the first stores I visited when I came to Japan. I vividly recall their store in Tokyo with many more …
Most consumer goods companies drive growth through gaining penetration (new users, new points of distribution), upping frequency (often through occasion based marketing) and trading up …