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Hi, I'm Rupert Sutton
I’m a director at Weben Partners, a management consultancy. We work with consumer, health and retail brands on new market entry, category growth and go to market. Our clients include Associated British Foods, Bank of Tokyo, Dole, Groupe Bel, Heineken, Kowa, Sanofi, Simplot and many others. All of our team have worked for global consumer goods companies. Previously I worked for Nestlé in several global roles. I’m also the author of Export and Expand, now in its third edition.
Let's take your business international! I've worked in consumer products for over 30 years, and helped more than 100 companies across Asia-Pacific, the Middle East and Europe.
Recent Blog Posts
Australia's specialty coffee industry has transformed from a niche movement into a powerful ecosystem that shapes cafés, retail shelves, airports, and consumer expectations. As leading roasters built brands through experience, education, and foodservice, coffee became more than a beverage—it became a culture. For emerging tea and coffee brands looking to enter Australia, this evolution offers valuable lessons. In this article, we explore five key strategies behind Australia's specialty coffee success and why tea may be the next category poised for disruption.
Russian signs, shipyards full of cars, and cargo vessels bound for Sakhalin reveal the surprising trade route that continues to power Otaru's economy.
Japan’s department store confectionery counters are more than indulgence—they are high-performing retail engines. This article explores how ingredient-led branding, giftability and visual discipline create standout customer engagement.