Let's go global!
Expand your consumer business
Hi, I'm Rupert Sutton
I’m a director at Weben Partners, a management consultancy. We work with consumer, health and retail brands on new market entry, category growth and go to market. Our clients include Associated British Foods, Bank of Tokyo, Dole, Groupe Bel, Heineken, Kowa, Sanofi, Simplot and many others. All of our team have worked for global consumer goods companies. Previously I worked for Nestlé in several global roles. I’m also the author of Export and Expand, now in its third edition.
Let's take your business international! I've worked in consumer products for over 30 years, and helped more than 100 companies across Asia-Pacific, the Middle East and Europe.
Recent Blog Posts
This year I had the opportunity to visit FOODEX Japan 2026 on opening day, held at the iconic Tokyo Big Sight — one of Japan’s largest and most recognisable …
Brands don’t win in the warehouse — they win at the point of purchase. When growth stalls, many companies default to the usual levers: new …
The world of international business is changing fast. Today, a growing wave of micro‑multinationals is proving that global expansion is no longer reserved for large …