2021 edition: Turn Crisis into Opportunity!

Export and Expand is written for consumer focused companies and is based on the author’s 24 year’s experience working with FMCG, healthcare, retail and distributor businesses.

The third and 2021 edition highlights how firms can prosper in the post Covid-19 world including changing business model, dialling up e-Commerce and social media activities; and out sourcing sales & marketing functions. 

Export & Expand covers the 8 essential steps in expanding globally from prioritising export markets, deciding who to target, finding the right Go-to-Market partners, product development and branding, the export team, selling and negotiation, marketing for sell-thru and creating a robust export business plan.

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Export and Expand is available on Amazon in both English and Japanese.