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Expand your consumer business

Advisory Consultancy

We help with the most common questions and challenges you may face

Learning Courses

Online export and expand learning courses to prepare you for going global

Capability Development

Building you and your team’s ability to enter new markets and grow profitably

Export and Expand Book

Read a practical guide to taking your business global. Now in it’s third edition!

Hi, I'm Rupert Sutton

I’m a director at Weben Partners, a management consultancy. We work with consumer, health and retail brands on new market entry, category growth and go to market. Our clients include Associated British Foods, Bank of Tokyo, Dole, Groupe Bel, Heineken, Kowa, Sanofi, Simplot and many others. All of our team have worked for global consumer goods companies.  Previously I worked for Nestlé in several global roles. I’m also the author of Export and Expand, now in its third edition. 

Let's take your business international! I've worked in consumer products for over 30 years, and helped more than 100 companies across Asia-Pacific, the Middle East and Europe.

Recent Blog Posts

UCC coffee grows share of shelf in UK supermarkets thanks to the creative talents of a London based calligrapher

How and when should brands change designs when they internationalise? What is best practice?

coffee market korea

Is there a tipping point when Koreans say they’ve drunk too much latte or espresso?

I was in Seoul, South Korea last week for an innovation workshop. It had nothing to do with coffee, but whilst there I couldn’t fail …

Zombie companies are all the rage in the Japanese media. What can we learn from these dead men (or women) walking?

Japan likes catchy phrases especially onomatopoeic ones. Did you know that onomatopoeia itself is in katana? (オノマトペ); I think the rising popularity of manga and anime …