Let's go global!
Expand your consumer business
Hi, I'm Rupert Sutton
I’m a director at Weben Partners, a management consultancy. We work with consumer, health and retail brands on new market entry, category growth and go to market. Our clients include Associated British Foods, Bank of Tokyo, Dole, Groupe Bel, Heineken, Kowa, Sanofi, Simplot and many others. All of our team have worked for global consumer goods companies. Previously I worked for Nestlé in several global roles. I’m also the author of Export and Expand, now in its third edition.
Let's take your business international! I've worked in consumer products for over 30 years, and helped more than 100 companies across Asia-Pacific, the Middle East and Europe.
Recent Blog Posts
Not many people know that the Japanese breadcrumb category is worth around $350m. Breadcrumbs are an every day part of life and used to make …
Made famous by Pete Townsend of the Who, who famously wore Dr Martens on stage when rebelling against flower power fashion and the flamboyant colours …
With sales of $1.4b and a solid market position in the US and Australia, Greek yogurt brand Chobani joins a long list of start-ups going …