Japan sports equipment

The Japanese love sport! Learn how your brand can succeed tomorrow in this $11 billion market! 

The EU-Japan centre kindly asked me and my colleague Hiro Tsujioka to write a report on Japan’s sport equipment market. They have recently published it on their website. We’re also giving a webinar on this topic on the 28th June 2022. To access the report and webinar you’ll need to register with the Eu-Japan centre. …

The Japanese love sport! Learn how your brand can succeed tomorrow in this $11 billion market!  Read More »

Tupperware party’s cancelled. Management pulls full year guidance; analysts wrong footed

Most of us know Tupperware. It’s an iconic brand marketing storage and serving containers for use in the kitchen and around the home. The company is well diversified. Although it’s a US business, Asia-Pacific was the biggest region in 2021 accounting for 28% of revenue. North America and EMEA (Europe, Middle East and Africa) are …

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Reckitt decides that infant formula isn’t digestible. Mead Johnson on the block; PE circles

Dial back to 2017. Then Reckitt Benckiser’s CEO Rakesh Kapoor spent $16.6n acquiring Mead Johnson, the infant nutrition company. Reckitt paid a 30% premium on the stock price. At the time, the deal’s logic rested more on China than the US, Mead Johnson’s heartland. Reckitt was keen to diversify its portfolio and saw an opportunity …

Reckitt decides that infant formula isn’t digestible. Mead Johnson on the block; PE circles Read More »

Love the look! Korea’s best selling fashion unicorn Musinsa eyes global stardom

Musinsa is a Korean ecommerce unicorn that runs an online shopping mall, a fashion magazine and invests behind young designers who want to enter the fashion industry. Its gross sales are said to exceed Won 2.3T ($1.8b) In Korea there are a range of EC platforms, all competing on the same turf, including Bungaejanter, Karrot …

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As the world shifts to EV, will Porsche’s turbo-charged Taycan entice Japanese enthusiasts?

Petrol prices in Japan are currently about 6% higher than the start of the year; they’ve actually dropped slightly since February. The prognosis looking forward isn’t good, one report from Trading Economics is forecasting US$1.63/litre in 2023 and $1.74 in 2024. With these headwinds, and generous Government subsidies for EV buyers (currently JPY650,000 or $5,132) …

As the world shifts to EV, will Porsche’s turbo-charged Taycan entice Japanese enthusiasts? Read More »

Why is the jury still arguing over NZTE’s ‘Made with Care’ campaign?

The ‘Made with Care’ campaign was launched in 2020 by New Zealand’s trade and Enterprise and aims to showcase the country’s commitment to being a trusted, sustainable global food source. It targeted key markets such as Australia, China, Japan, the USA, and the UK. So far it has reached over 79 million consumers around the world*. …

Why is the jury still arguing over NZTE’s ‘Made with Care’ campaign? Read More »

Join me at the EU-Japan centre webinar!

Interested in exporting to Japan? The EU-Japan commissioned me and my colleague Hiro Tsujioka to write a report on the marketing challenges in Japan and we’ll be giving a webinar on this topic tomorrow. Details are here! Please join us!

Searching for a masterclass in building a category from scratch? Ask India’s Sushi & More!

Most Japanese companies wanting to do business internationally traditionally look first across the Pacific to North America, second to South East Asia and China, or third Europe. India has not traditionally been a consideration.  Japanese food companies may have been missing a trick. India of course has a huge population and burgeoning middle class, many …

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Chobani’s delayed IPO and sudden executive exits suggest culture clashes

Late last week the WSJ revealed the much anticipated IPO for yogurt brand Chobani was delayed (again) and four senior executives including the President and COO were leaving, effective this week. Chobani has been a darling of the food industry and I have previously blogged about its rapid rise. The business claims 20% market share …

Chobani’s delayed IPO and sudden executive exits suggest culture clashes Read More »

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