Do you know what Monaca is? I didn’t when I first came to Japan, and I was sent here to sell ice cream! Monaca モナカ is a wafer type of ice cream product except it is fully surrounded by the wafer, unlike most wafer-sandwiches elsewhere in the world. Cones, wafers and Monaca are similar types …
The soggy secrets of marketing ice cream in Japan Read More »
Farmer’s markets are a little known but important trade channel
J&J’s consumer health business – Kenvue – is big pharma’s latest spinoff
Can Kirin’s management successful integrate M&A?
No Japanese retailer has successfully solved the senior shopper conundrum. Is Tokushimaru about to change that?
Let me start by saying I’m not in the MLM (multi level marketing) business. However I work with many clients who battle for market share against MLM competitors. The biggest category is health-nutrition like weight-loss, vitamins, minerals and supplements, and personal-care and toiletry. Whilst these products are pervasive offline in drug stores, pharmacies, supermarkets and …
In today’s digital world is MLM yesterday’s business model? Read More »
Should Japan’s corporates think global but hire local?
For those of you who think the financial press is just about stock prices, currencies and corporate goings on, think again! Two weeks ago, the Financial Times published a remarkable interview with an Italian academic who questions the origins and authenticity of many well known Italian staples. From Panetone to Tiramisu, many of these iconic …
This week Kellogg revealed the new corporate names for its soon to be split snacks business – Kellanova, and the legacy North American cereal business – WK Kellogg company. Kellogg has been in a world of pain for some time. The root cause has been breakfast, simply put people aren’t spending the time on breakfast …
Is there more to the spin-off of Kellogg’s US cereal business than meets the eye? Read More »
7-Elevens can be found in Japan, Korea, Singapore, Australia, the Middle East, the US and Canada. However there are many countries where the brand has no presence, like the UK, France and Germany, nor is it present in Latin America either. Japanese retail giant Seven & I holdings owns the 7-Eleven brand as well as …