A practical guide to taking your business global
The 2021 edition highlights how firms can prosper in the post Covid-19 world including changing business model, dialling up e-Commerce and social media activities; and out sourcing sales & marketing functions.
Export and Expand is written for consumer focused companies and is based on the author’s 30 years of experience working with FMCG, healthcare, retail and distributors in Asia-Pacific and the Middle East.
The book covers the 8 essential steps in expanding globally from prioritising export markets, deciding who to target, finding the right Go-to-Market partners, product development and branding, the export team, selling and negotiation, marketing for sell-thru and creating a robust export business plan.
There is also a Japanese version of Export & Expand