Export and Expand is a practical guide to taking your business global.

The 2021 edition highlights how firms can prosper in the post Covid-19 world including changing business model, dialling up e-Commerce and social media activities; and out sourcing sales & marketing functions.

Export and Expand is written for consumer focused companies and is based on the author’s 22 years of experience working with FMCG, healthcare, retail and distributors in Asia-Pacific and the Middle East.

The book covers the 8 essential steps in expanding globally from prioritising export markets, deciding who to target, finding the right Go-to-Market partners, product development and branding, the export team, selling and negotiation, marketing for sell-thru and creating a robust export business plan.

Export and Expand roadmap

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