Most consumer goods companies drive growth through gaining penetration (new users, new points of distribution), upping frequency (often through occasion based marketing) and trading up (premiumisation). I’ve worked with many clients in multiple categories and there are always white spaces of untapped revenue, often close by. For many managers, sweating existing assets is less risky […]
Happy New Year 2022! Figures released last month showed that print media circulation in Japan declined 5.5% in 2021 to just over 30 million. In 2001 print media’s circulation exceeded 47 million daily copies. The circulation decline has accelerated since 2017, dropping more than a million copies annually. Heaviest hit casualties were morning and evening
The once vaunted Japanese print barons humbled whilst SmartNews soars to $2bn Read More »
Rent-the-Runway subscribers can browse luxury fashion online and rent attire. Its accessories, handbags and jewellery come from over 750 designer brands. The business meets a consumer need of wanting ‘new’ styles and since the goods are returned after a month, is arguably more responsible environmentally. The company was founded in 2008 and has around 120,000
High profile Rent-the-Runway IPOs. Is it the pin-up for Do Good capitalism? Read More »
There is no shortage of celebrities who besides the day-job, are turning green and punting big on plant food. Madonna has invested in Vita Coco, a coconut water business, Leonardo DiCapriccio owns a stake in Impossible Foods (and is a brand ambassador) and Serena Williams has gone into Baby food. A few months ago news
Hollywood celebrities-cum-investors hunger for plant food start-ups, but does it matter? Read More »
These was the scene last week when Marugame Udon opened its doors in London. Japanese people certainly know how to queue and so do Brits! Marugame Udon is a j/v between Toridoll (the Japanese parent company) and Capdesia a UK entity. There are relatively few Udon restaurants in the UK today, Sushi is far more
Join the queue for the latest Japanese udon in London! Read More »
