Fitness

Wattbike, favoured workhorse of the All Blacks, aims for global presence

Digital, Export, Fitness / By

Wattbike creates bikes for indoor cycling, a pastime that soared during the Covid pandemic. The business was founded in 2007 by a former rowing champion in collaboration with British cycling. Its USP is technology, the Wattbike hub app allows riders to collect data for training and performance improvement. The software is agnostic, allowing friends to …

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Is Peleton pedalling fast enough on exports to boost its share price?

Fitness, Health, Market entry, Marketing / By

It’s a brand that has yet reach its 10th birthday but has revenue over $1.8b. No mean achievement especially in a niche category: high end exercise bikes and treadmills. Peleton’s bikes sell for between $1900 and $4300, it has 5.4m members, and sells monthly memberships between $13 and $39. Peleton, listed on the Nasdaq, was …

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