IP

Hermès, NFTs and MetaBirkins. Who will handbag the cyber squatters?

How can you protect your IP in the Meta-verse? Hermès is a brand worth over $2b with a portfolio that covers scarves, shoes, bags, belts and fashion jewellery.  The Birkin bag is a Hermès signature item, handmade from leather and named after Jane broken, an English actress. Leather is a core brand attribute. Scarcity has …

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Fashion icon SuperDry bets big on Oxford Street whilst secretly battling another trademark rival

SuperDry is the tale of a British company that masquerades as a Japanese icon. It is ironical that for those of us who live in Japan, there are no SuperDry clothing stores. Founded by an entrepreneur who took a liking to Asahi SuperDry, the brand leverages SuperDry’s image and is especially popular in western markets. …

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Jabs, Jobs and Tax; the prickly fight for vaccine exports

Brand awareness for Pfizer, Astra-Zeneca, Moderna and BioNTech has reached astronomical levels. Thanks to the crisis, we have all become arm-chair vaccine experts. Contrary to perceptions, vaccines are less than 5% of the world-wide pharma industry. Pre-Covid, the most widespread vaccines were for tuberculosis, whooping cough and polio. Manufacturing vaccines is complicated and can take …

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