McDonalds grapples with the localisation globalisation conundrum. Why is this such a pain point for MNCs?
Knowing when and how to change recipes, menus and names is a key challenge for International marketeers. Learn from McDonalds!
Supply Chain
Stock outs and recalls offer rare opportunity in tightly regulated infant formula market
As a former Nestlé executive, I’ve experienced first hand the sensitivities of the infant formula conundrum. Breast feeding is better for infants, however some mothers can’t breastfeed, moreover many Mums either choose, or have to go back to work, requiring them to feed an alternative. In America only 25% of infants are breast fed after …
Stock outs and recalls offer rare opportunity in tightly regulated infant formula market Read More »
Bike executives reconfigure global supply chains in search for gears and high-tech components as cycling boom accelerates
I want to ride my bicycle, I want to ride my bike, I want to ride it where I like Queen Rock legends Queen were recording in Montreux (for tax reasons!) when they saw the passing Tour de France. This inspired ‘Bicycle race’ which was released in 1978 reaching No 11 in the UK singles …
We don’t need no education, we don’t need no thought control, Vietnam’s just another brick in the wall
This week Lego made a big strategic move, announcing its second Asian plant will be built in Ho Chi Minh, Vietnam. Vietnam spends around 15% of GDP on education, in China it’s just over 4%. According to the Toy Zone, Lego is pretty pricey in Vietnam too, higher than Hong Kong. Of course the two …