Revlon is blushingly close to bankcruptcy according to the WSJ. It’s a salutary tale of a legacy cosmetics business with somewhat jaded brands that’s failed to adjust fast enough to a new paradigm: selling to the Instagram consumer. Amongst Revlon’s core portfolio of brands it’s noticeable that neither Elizabeth Arden nor Elizabeth Taylor are no …
Revlon’s most dazzling cheek blush cannot conceal its reddening debt Read More »
Shiseido makes and markets cosmetics, toiletries and beauty products and has revenues exceeding $9b. It’s listed on the first board of the Tokyo stock exchange and has over 39,000 employees. Shiseido is in the midst of a transformation. In 2020 it suffered an operating loss, in 2021 it recovered and is seeking to change its …
Shiseido is one of the oldest cosmetic companies in the world. Listed on the Tokyo stock exchange it has over 33,000 employees and sales of US$8.6b. However last year Shiseido produced a loss, a sharp contrast to the previous 4 years. The reason: higher than expected sales and general expenses. The company has always had …
As anyone who’s done segmentation studies knows, not all shoppers or consumers are the same. Marketeers love to cluster shoppers into groups based on demographics, lifestyle, shopping habits and of course spend. It’s a fundamental part of segmentation (and I have done a fair few of these studies!) The rise of apps like Yuka, Fooducate …
Apps like Yuka, Fooducate and ToxFox are the new-age sages of the grocery aisle Read More »
Ten years ago wellness and preventative health were niche but today in the US over 83% of households use vitamins, minerals or supplements (VMS). Many other developed markets are close behind. Down under most Aussies pop VMS in some shape or form. Globally VMS is worth over $140b; and it grew strongly last year as …
For those who live in Asia-Pacific, it’ll be no surprise to learn that Korea is the world’s second largest beauty exporter. Sales exceeded $6.1b in 2020, larger than Japan or the US. The country has industry leader France (exports $8.9b) in its sights. Korea’s beauty industry is helped by its proximity to China which last …
The secret to Korean beauty is known only to Cosmax Read More »
