Digital

Shopify customer acquisition

Shopify’s star wanes. Is Apple’s iOS tracking the guilty party? What about Missfresh?

Shopify is a cloud based ecommerce platform designed for small and medium businesses. Want to start selling online without the hassles of coding and setting up merchant solutions? Take a look at Shopify. Shopify is not a minnow. It has sales over $4.5b, makes over 53% gross margin and for the last 2 years has …

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Wattbike, favoured workhorse of the All Blacks, aims for global presence

Wattbike creates bikes for indoor cycling, a pastime that soared during the Covid pandemic. The business was founded in 2007 by a former rowing champion in collaboration with British cycling. Its USP is technology, the Wattbike hub app allows riders to collect data for training and performance improvement. The software is agnostic, allowing friends to …

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Once seen as a broken-IPO, Stitch Fix’s data science saves the day

Unless you live in the US or the UK you may not know StitchFix. It is an online apparel retailer with revenue exceeding $2.1b. Its USP is data science. StitchFix employs over 140 modellers who pour over a client’s clothing preferences to recommend five items that “fix” neatly into a box. On sign up, customers …

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Photo Genevieve Perron-Migneron

Trade show anybody? All’s quiet in the exhibition industry

Trade shows were a regular feature of corporate marketing pre-Covid. They served as a reminder to key customers of a company’s stature, staff members loved the travel and socialising; and Government agencies, anxious to please, found them a great way to promote a large number of SMEs all at once. Exhibitions and events were big …

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Apps like Yuka, Fooducate and ToxFox are the new-age sages of the grocery aisle

As anyone who’s done segmentation studies knows, not all shoppers or consumers are the same. Marketeers love to cluster shoppers into groups based on demographics, lifestyle, shopping habits and of course spend. It’s a fundamental part of segmentation (and I have done a fair few of these studies!) The rise of apps like Yuka, Fooducate …

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