Can Yuzu fruit power Japan’s agricultural exports to the heights Zespri-Kiwi Fruit has scaled for New Zealand?
Zespri is a global marketing powerhouse. What can Japan’s Yuzu learn from the Kiwi playbook?
Trademarks
Hermès, NFTs and MetaBirkins. Who will handbag the cyber squatters?
How can you protect your IP in the Meta-verse? Hermès is a brand worth over $2b with a portfolio that covers scarves, shoes, bags, belts and fashion jewellery. The Birkin bag is a Hermès signature item, handmade from leather and named after Jane broken, an English actress. Leather is a core brand attribute. Scarcity has …
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Fashion icon SuperDry bets big on Oxford Street whilst secretly battling another trademark rival
SuperDry is the tale of a British company that masquerades as a Japanese icon. It is ironical that for those of us who live in Japan, there are no SuperDry clothing stores. Founded by an entrepreneur who took a liking to Asahi SuperDry, the brand leverages SuperDry’s image and is especially popular in western markets. …