Hermès, NFTs and MetaBirkins. Who will handbag the cyber squatters?
How can you protect your IP in the Meta-verse? Hermès is a brand worth over $2b with a portfolio that covers scarves, shoes, bags, belts and fashion jewellery. The Birkin bag is a Hermès signature item, handmade from leather and named after Jane broken, an English actress. Leather is a core brand attribute. Scarcity has …
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