Can Yuzu fruit power Japan’s agricultural exports to the heights Zespri-Kiwi Fruit has scaled for New Zealand?
Zespri is a global marketing powerhouse. What can Japan’s Yuzu learn from the Kiwi playbook?
Zespri is a global marketing powerhouse. What can Japan’s Yuzu learn from the Kiwi playbook?
How can you protect your IP in the Meta-verse? Hermès is a brand worth over $2b with a portfolio that covers scarves, shoes, bags, belts and fashion jewellery. The Birkin bag is a Hermès signature item, handmade from leather and named after Jane broken, an English actress. Leather is a core brand attribute. Scarcity has …
Hermès, NFTs and MetaBirkins. Who will handbag the cyber squatters? Read More »
SuperDry is the tale of a British company that masquerades as a Japanese icon. It is ironical that for those of us who live in Japan, there are no SuperDry clothing stores. Founded by an entrepreneur who took a liking to Asahi SuperDry, the brand leverages SuperDry’s image and is especially popular in western markets. …