Shopper

Japan’s CVS sales still struggle from Covid; low shopper traffic to blame

Last year, the Japanese convenience store industry suffered from a slump in sales due to Corona. The pandemic drove away shoppers, particularly in city centres. 2021 interim results show the pace of recovery has been somewhat sluggish with none of the major chains able to increase sales on 2020.  Although basket size has grown due …

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Apps like Yuka, Fooducate and ToxFox are the new-age sages of the grocery aisle

As anyone who’s done segmentation studies knows, not all shoppers or consumers are the same. Marketeers love to cluster shoppers into groups based on demographics, lifestyle, shopping habits and of course spend. It’s a fundamental part of segmentation (and I have done a fair few of these studies!) The rise of apps like Yuka, Fooducate …

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