Korea

Love the look! Korea’s best selling fashion unicorn Musinsa eyes global stardom

Musinsa is a Korean ecommerce unicorn that runs an online shopping mall, a fashion magazine and invests behind young designers who want to enter the fashion industry. Its gross sales are said to exceed Won 2.3T ($1.8b) In Korea there are a range of EC platforms, all competing on the same turf, including Bungaejanter, Karrot …

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Korean EC giant Coupang struggles to shake broken IPO moniker

With revenues exceeding $12bn (2020) and a market share exceeding 25% in Korea, Coupang is no minnow. The company operates a marketplace for home goods, apparel, beauty, electronics and a fresh business (called Rocket Fresh). Like Amazon, it also has an advertising business which has blossomed spectacularly. The only sour note is the share price …

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Korean beauty Cosmax
Photo Freestocks

The secret to Korean beauty is known only to Cosmax

For those who live in Asia-Pacific, it’ll be no surprise to learn that Korea is the world’s second largest beauty exporter. Sales exceeded $6.1b in 2020, larger than Japan or the US. The country has industry leader France (exports $8.9b) in its sights. Korea’s beauty industry is helped by its proximity to China which last …

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