From Cereal Toppings to Category Drivers: What Goji Berries Reveal About Marketing Penetration
The other morning, I added a handful of Goji berries to my cereal. I enjoy dried fruit, but most cereals fall short when it comes to variety and volume of fruit inclusions. The Goji berries were bright red, chewy, but—after a few days—sticky. Despite their “superfood” halo, they still contain fructose. But that’s not the […]


