Regulation

Does your ‘clean label’ marketing message hit the bull’s eye? Nova knows

‘Clean label’ is the antithesis of ultra processed food. Jump back 30 years or more and food was all about taste and texture, ingredients panels were present, largely unread and certainly not understood. Not many knew, or cared whether packaged food was healthy. Clean label is an off shoot of the ‘natural’ or ‘organic’ food …

Does your ‘clean label’ marketing message hit the bull’s eye? Nova knows Read More »

Photo Myriam Zilles

Self-health and Covid boost vitamin market, but careful the regulators are ready to pounce

Ten years ago wellness and preventative health were niche but today in the US over 83% of households use vitamins, minerals or supplements (VMS). Many other developed markets are close behind. Down under most Aussies pop VMS in some shape or form. Globally VMS is worth over $140b; and it grew strongly last year as …

Self-health and Covid boost vitamin market, but careful the regulators are ready to pounce Read More »

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