Attending Anuga 2025 in Cologne was a whirlwind of innovation, flavour, and global connections. There were over 8000 exhibitors!
Among the standout exhibitors was Rosario, a UK-based export company with a unique approach to international grocery distribution.
Headline Interview: I had the chance to sit down with Rosario’s team for a quick interview (watch the video below). Based in the North West of England, Rosario specialises in consolidating UK grocery products—including lesser-known brands—and exporting them to Asian markets.
There are several positives of working with consolidators:
Payment in GBP for UK suppliers.
• Stock quality issues and expiration concerns are identified and addressed domestically before problems escalate overseas.
• Regular, smaller LCL (Less than Container Load) shipments improve cash flow management and help with shelf life.Karl Price, Procurement Manager, Rosario Exports
What Makes Rosario Different? Rosario’s point of difference lies in their ability to:
- Source niche and emerging UK brands.
- Consolidate shipments efficiently for international clients.
- Understand the cultural and consumer nuances of Asian markets.
Why This Matters: In a global market increasingly dominated by big names, Rosario’s model offers a lifeline to smaller UK producers looking to reach international shelves. Their agility and market insight make them a valuable partner for overseas retailers seeking authentic British products.
Our ideal customer is likely a supermarket in a small territory who would never be taking a container of any one brand.
Karl Price, Procurement Manager, Rosario Exports
Takeaways from Anuga:
- The demand for UK groceries in Asia is growing, especially for unique and premium items.
- Consolidation is key for cost-effective export strategies.
- Companies like Rosario are bridging the gap between local producers and global consumers.
Watch the Interview:
In my 4 days at the show I met over 60 companies all of whom had a different story and ambition. However, there was one common theme: growth, growing in new markets, new categories and channels.
Closing Thoughts: Rosario’s story is a reminder that export success isn’t just about scale—it’s about strategy, relationships, and knowing your market. Anuga 2025 was full of stories like this.