Marketing

Nestlé’s cash cow partnership with Starbucks: a dream made in heaven

As some of you may know, I’m a former Nestlé executive. I learnt a lot there, met many great people and parted on good terms several years ago.  Whilst I follow many companies in the consumer products industry, one I follow very closely is my former employer. Last week Nestlé produced very strong third quarter […]

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Photo Genevieve Perron-Migneron

Trade show anybody? All’s quiet in the exhibition industry

Trade shows were a regular feature of corporate marketing pre-Covid. They served as a reminder to key customers of a company’s stature, staff members loved the travel and socialising; and Government agencies, anxious to please, found them a great way to promote a large number of SMEs all at once. Exhibitions and events were big

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Is Peleton pedalling fast enough on exports to boost its share price?

It’s a brand that has yet reach its 10th birthday but has revenue over $1.8b. No mean achievement especially in a niche category: high end exercise bikes and treadmills. Peleton’s bikes sell for between $1900 and $4300, it has 5.4m members, and sells monthly memberships between $13 and $39. Peleton, listed on the Nasdaq, was

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Photo Kentaro Toma

Despite sales dropping 30% in the pandemic, Eataly presses ahead with international expansion

How does one describe Eataly? For some it’s a foodie’s haven, for others an emporium of restaurants, shopping and culinary classes. A less favourable and cynical comment I heard was ‘Disneyland for pasta.’  Founded in 2006 in Moniticello d’Alba, the business has over 40 stores in over 18 countries. Its most successful market by far

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Who works achieves and who sows reaps. Middle East critical for Aston Martin’s survival

Made famous by James Bond, Aston Martin’s success is now dependant upon a Canadian billionaire, Daimler Benz and Middle Eastern sales. After a much vaunted 2018 IPO, the business subsequently stumbled and in 2020 received three capital injections. In the latest twist, Lawrence Stroll of F1 fame took a 25% share along with Mercedes who

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