Australian’s love their coffee, according to one statistic, 84% of Aussies buy coffee at least once a week.
Italy’s Lavazza was an early International brand to enter Australia and 10 years ago was a dominant No 2 on the retail shelf behind the Cantarella Bros Vittoria brand. However Lavazza’s share has dropped as more foreign players snapped up local start ups.
Last week at Melbourne’s Fine Food show, Henri Kalisse from Weben Partners met up with Sarah Venter, Lavazza’s Execution and Trade Marketing manager to discuss Mosaic, a new specialty brand developed by Lavazza for the Foodservice Channel.
Check out Henri’s interview with Sarah.
Sarah explained that Lavazza spent 2.5 years developing Mosaic, and most of that was on taste tests involving an internal and external taste panel. They also had to work closely with head office in Italy to ensure the brand’s core essence was not undermined by the new initiative.
At Weben Partners we work with both global multinationals, regional players and strong local brands on revenue growth, portfolio, route to market and capability. Want to learn more? Get in touch!