Interested in exporting to Japan? The EU-Japan commissioned me and my colleague Hiro Tsujioka to write a report on the marketing challenges in Japan and we’ll be giving a webinar on this topic tomorrow. Details are here! Please join us!
Join me at the EU-Japan centre webinar! Read More »
Most Japanese companies wanting to do business internationally traditionally look first across the Pacific to North America, second to South East Asia and China, or third Europe. India has not traditionally been a consideration. Japanese food companies may have been missing a trick. India of course has a huge population and burgeoning middle class, many
I was recently invited to be a guest on the popular Export to Japan podcast. Steve Crane, the host and founder of Export to Japan, asked some incisive questions about market research, Japanese consumer habits and also what companies should look for in a research partner. Interested to know more? Please see it here!
Digging beneath the surface with the Export to Japan podcast Read More »