Who to target?

$49.99

Learn what you need to know about your consumers, shoppers and trade customers and how to segment and prioritise them.

Deciding who to target is key to success in exporting. In this course discover what you need to know about your consumers, shoppers and trade customers; the basis of ‘who to target.’ I introduce key tools to segment and prioritise customers; not all are equal. Finally I cover 5 important needs that consumers, shoppers, trade customers and distributors have. Understand and act on these needs to build a powerful commercial proposition!

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