Deciding who to target is key to success in exporting. In this course discover what you need to know about your consumers, shoppers and trade customers; the basis of ‘who to target.’ I introduce key tools to segment and prioritise customers; not all are equal. Finally I cover 5 important needs that consumers, shoppers, trade customers and distributors have. Understand and act on these needs to build a powerful commercial proposition!
Who to target?
$49.99
Learn what you need to know about your consumers, shoppers and trade customers and how to segment and prioritise them.