Many companies make the ‘Where to go?’ decision based on what others are doing, or make a hunch. In reality some export markets are easier and offer greater returns than others. Choose the wrong market and the export journey will be long, involve lots of hard work and probably will be loss-making. Take time to evaluate your export chances. In this module learn how to maximise your export business by choosing the right markets. Learn how to prioritise using the Export Select tool!