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Waitrose reaches for the Wasabi, slices up the Sushi and hey presto!

By all accounts Waitrose had a good Olympics. Sales of sushi soared on the back of the Sushi Daily partnership, a shop-in-shop concept available in larger stores; and heavy coverage of the Tokyo Olympics on BBC TV. According to the Grocer, a UK trade magazine, Waitrose saw much heavier online shopper traffic to its ‘entertainment’ …

Waitrose reaches for the Wasabi, slices up the Sushi and hey presto! Read More »