Last week the FT carried an interview with John Reid, the outgoing CEO of Mars. What few metrics are published by Mars (the company is one of the world’s largest, privately owned businesses), it seems that Reid’s tenure has been an unqualified success. Global revenues now exceed $45b and have leapt dramatically under Reid’s tenure. …
As Mars’ CEO retires, what big bets will his successor wage? Read More »
Founded in 1978 in Vermont, Ben & Jerry’s ice cream was sold to FMCG giant Unilever in 2000. Under Unilever’s stewardship the business has grown, and dig deep into the 2021 annual report, has sales over Euros 1 billion (US$1.13bn). Export has been a large growth contributor. The brand is sold in over 35 countries, …
Unilever is not currently a stock market darling. In 2021 its shares fell 9% whilst the broader London market rose 11%. Compared to peers like Nestlé and J&J, Unilever’s stock price has underperformed significantly. For two consecutive years its pre-tax profits have fallen, Unilever also missed another key goal: 3-5% sales growth. There are growing …