Photo Myriam Zilles

Self-health and Covid boost vitamin market, but careful the regulators are ready to pounce

Ten years ago wellness and preventative health were niche but today in the US over 83% of households use vitamins, minerals or supplements (VMS). Many other developed markets are close behind. Down under most Aussies pop VMS in some shape or form. Globally VMS is worth over $140b; and it grew strongly last year as …

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