Inspired by Ekiden, Asics eyes North American turn around to challenge Nike
Unless you live in Japan you probably don’t know the Ekiden (literally ‘station to station’). It’s an inter university relay race held early in the New Year from Hakone near Mt Fuji right into the centre of Tokyo. This January, Aoyama Gakuin won the 98th Ekiden with a record time. In my mind, it’s a […]
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