Japan bakery market

Piping hot Japanese pâtisserie market has momentum! Time for investors to savour the taste

Life is what you bake it, runs the adage. There is a dietary shift in Japan. Historically rice was the main staple, but its per capita consumption is declining year on year. There are more single person households; preparing rice is a hassle especially if you a busy 20 year-something. Rice consumption is also dropping […]

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