Steely grip, control and rubber. Unlocking the secrets of snow tyre marketing; Blizzaks in pole position
17% of all tyres sold in Japan are for snow. It’s a marketing gold mine.
shopper marketing
Asahi beer’s gutsy relaunch of ‘Superdry’ smashes sales targets; short term stock outs!
35 years after its original launch Superdry, Asahi’s iconic beer brand was relaunched this spring. The launch involved a change of flavour to improve its ‘sharpness’ and ‘crispness’ according to the company. According to Asahi’s consumer preference tests over 90% of the target market preferred the new formula, a fact the company has referenced in …
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