Shiseido’s beauty is in the eye of the beholder
Shiseido makes and markets cosmetics, toiletries and beauty products and has revenues exceeding $9b. It’s listed on the first board of the Tokyo stock exchange and has over 39,000 employees. Shiseido is in the midst of a transformation. In 2020 it suffered an operating loss, in 2021 it recovered and is seeking to change its …