Hippy style Birkenstock speed marches into an IPO. What does its flagship Tokyo store reveal about its growth strategy?
According to Bloomberg, bohemian German shoe brand Birkenstock will IPO shortly for around $8b. If all goes to plan it’s almost double what PE Group L Catterton, LVMH and Groupe Arnault shelled out when acquiring the business just over 2 years ago. What’s driving such a rapid rise in Birkenstock’s fortunes? To start with Birkenstocks …