oatly

Huel, an edgy food nutrition start-up, going global advocate, puts itself on the IPO dinner table

Huel is an acronym for HUman FuEL. The company sells powder based meal replacements diluted with water. The ingredients are 100% vegan and include oats, pea, rice, flaxseed, coconut, and sunflower. It’s a brand for active and wealthy millennials, a target group similar to Peleton or even Go-Pro. Like the latter, it has a similar …

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As Greek yogurt pioneer Chobani heads for the Nasdaq, what can it learn from Oatly?

With sales of $1.4b and a solid market position in the US and Australia, Greek yogurt brand Chobani joins a long list of start-ups going public. Chobani was founded by a Turkish immigrant in 2007 who bravely invested in a yogurt plant Kraft Heinz was selling in Columbus in 2005. Like many success stories, Chobani …

As Greek yogurt pioneer Chobani heads for the Nasdaq, what can it learn from Oatly? Read More »

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