The Snickers recall has been a long marathon. Can Mars’ commercial teams fight back?
Snickers, the iconic confectionery brand, has global sales well in excess of $3b. Well that is until last year’s voluntary recall that saw the candy bar vanish from shelves. Here in Japan, Snickers was rare in being one of only three global confectionery brands that had almost universal distribution. Besides Kit Kat and Haribo, the …
The Snickers recall has been a long marathon. Can Mars’ commercial teams fight back? Read More »