Kellogg

Is there more to the spin-off of Kellogg’s US cereal business than meets the eye?

M&A, Management, Turnaround / By

This week Kellogg revealed the new corporate names for its soon to be split snacks business – Kellanova, and the legacy North American cereal business – WK Kellogg company. Kellogg has been in a world of pain for some time. The root cause has been breakfast, simply put people aren’t spending the time on breakfast […]

Is there more to the spin-off of Kellogg’s US cereal business than meets the eye? Read More »

Kelloggs break up

Kellogg bets the house on snacking; it no longer does breakfast-in North America!

Strategy / By

Earlier this week Kellogg announced plans to break itself into 3 companies. It seems that Kellogg is no longer doing breakfast, at least in North America where its cereal business is to be renamed and spun off. Although cereal sales slowed some of their downward trend during Covid, sales were still down 13% in 2021

Kellogg bets the house on snacking; it no longer does breakfast-in North America! Read More »