Steely grip, control and rubber. Unlocking the secrets of snow tyre marketing; Blizzaks in pole position
17% of all tyres sold in Japan are for snow. It’s a marketing gold mine.
japan
Piping hot Japanese pâtisserie market has momentum! Time for investors to savour the taste
Life is what you bake it, runs the adage. There is a dietary shift in Japan. Historically rice was the main staple, but its per capita consumption is declining year on year. There are more single person households; preparing rice is a hassle especially if you a busy 20 year-something. Rice consumption is also dropping …
Fashion icon SuperDry bets big on Oxford Street whilst secretly battling another trademark rival
SuperDry is the tale of a British company that masquerades as a Japanese icon. It is ironical that for those of us who live in Japan, there are no SuperDry clothing stores. Founded by an entrepreneur who took a liking to Asahi SuperDry, the brand leverages SuperDry’s image and is especially popular in western markets. …