f1

Hollywood celebrities-cum-investors hunger for plant food start-ups, but does it matter?

Food Delivery, Funding, Innovation, Start-up / By

There is no shortage of celebrities who besides the day-job, are turning green and punting big on plant food. Madonna has invested in Vita Coco, a coconut water business, Leonardo DiCapriccio owns a stake in Impossible Foods (and is a brand ambassador) and Serena Williams has gone into Baby food. A few months ago news …

Hollywood celebrities-cum-investors hunger for plant food start-ups, but does it matter? Read More »

Who works achieves and who sows reaps. Middle East critical for Aston Martin’s survival

Leave a Comment / Cars, Marketing / By

Made famous by James Bond, Aston Martin’s success is now dependant upon a Canadian billionaire, Daimler Benz and Middle Eastern sales. After a much vaunted 2018 IPO, the business subsequently stumbled and in 2020 received three capital injections. In the latest twist, Lawrence Stroll of F1 fame took a 25% share along with Mercedes who …

Who works achieves and who sows reaps. Middle East critical for Aston Martin’s survival Read More »