Covid

Photo Genevieve Perron-Migneron

Trade show anybody? All’s quiet in the exhibition industry

Digital, Market entry, Marketing / By

Trade shows were a regular feature of corporate marketing pre-Covid. They served as a reminder to key customers of a company’s stature, staff members loved the travel and socialising; and Government agencies, anxious to please, found them a great way to promote a large number of SMEs all at once. Exhibitions and events were big …

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Photo Myriam Zilles

Self-health and Covid boost vitamin market, but careful the regulators are ready to pounce

Cosmetics, EC, Regulation / By

Ten years ago wellness and preventative health were niche but today in the US over 83% of households use vitamins, minerals or supplements (VMS). Many other developed markets are close behind. Down under most Aussies pop VMS in some shape or form. Globally VMS is worth over $140b; and it grew strongly last year as …

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