Cheesecake Factory pivots to take-home & dials up indulgence. Naughty but nice!
American icon the Cheesecake Factory is navigating the pandemic by dialling up take home sales and using its 208 restaurants as delivery depots. It also chalked a deal with Doordash to smooth online order cycles and relieve staff pressures. ‘Talk triggers’ and ‘viral marketing’ are key components of the company’s playbook. There’s a menu that …
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