Huel, an edgy food nutrition start-up, going global advocate, puts itself on the IPO dinner table
Huel is an acronym for HUman FuEL. The company sells powder based meal replacements diluted with water. The ingredients are 100% vegan and include oats, pea, rice, flaxseed, coconut, and sunflower. It’s a brand for active and wealthy millennials, a target group similar to Peleton or even Go-Pro. Like the latter, it has a similar …
