What is the secret spice behind marketing curry globally? Don’t ask India, Ask Coco Ichi!
Mention ‘curry’ to a consumer and there’s a fair chance they’ll think of India. This summer I stayed in an AirBnB in London, the host hailed from India originally and the kitchen had the largest display of spices I’d ever seen – over 40 varieties! I was not surprised that India is the largest spice …
