Can Yuzu fruit power Japan’s agricultural exports to the heights Zespri-Kiwi Fruit has scaled for New Zealand?
Zespri is a global marketing powerhouse. What can Japan’s Yuzu learn from the Kiwi playbook?
branding
The more tourist arrivals in Thailand, the stronger its consumer brands. Discuss
Thailand, the land of smiles (especially for consumer brands!)
Hands launches new corporate logo with Kanji squiggle
This post is an update on (Tokyu) Hands new logo and strategy. Yesterday the company, now a subsidiary of Cainz, revealed its new corporate ‘Hands’ logo. The design maintains Hands’s deep green but adds a new motif, based on the Kanji character of a hand. The new logo will first appear in Nagoya at the …
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Vodka burners are go; private equity takes a full swig of Stock Spirits
Last week UK-listed Stock Spirits accepted a take over from private equity’s CVC who agreed to pay a 44% premium. Over 50% of Stock Spirits business is in Poland, other key markets include Italy, Slovenia & Croatia. Its core brands are Eastern European Vodka, Vodka based liqueurs and Limoncello. The company has been under pressure …
Vodka burners are go; private equity takes a full swig of Stock Spirits Read More »