Anuga

trade show

Anuga is the food industry’s Olympic showdown. How was 2023’s gourmet event?

Bakery, Route to Market, Strategy / By

Anuga is a bi-annual event held in Köln, Germany. For many in the food and beverage industry it’s the most important trade event to showcase new products, innovations and crucially find new customers. I travelled all the way from Japan for the October 2023 show. What did I find? First, even though the show is …

Anuga is the food industry’s Olympic showdown. How was 2023’s gourmet event? Read More »

Photo Genevieve Perron-Migneron

Trade show anybody? All’s quiet in the exhibition industry

Digital, Market entry, Marketing / By

Trade shows were a regular feature of corporate marketing pre-Covid. They served as a reminder to key customers of a company’s stature, staff members loved the travel and socialising; and Government agencies, anxious to please, found them a great way to promote a large number of SMEs all at once. Exhibitions and events were big …

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