Brand teams! Discover Korean culture and shopper behaviour in the convenience store! GS25 is a must-see and must-list retail destination
Last week I spent 3 days in Seoul. Although I have been to Korea many times, this was my first visit since the COVID pandemic eased. Seoul was very busy and even though it was November, and hardly peak season, bustling with visitors. I have done quite a few projects in Korea over the years. …