Kao wants to become a global player but the big question is how?
If you live in Japan, you almost certainly know Kao 花王 It’s one of the country’s largest FMCG manufacturers marketing a plethora of brands in Cosmetics, Skin & Hair care, Health beverages, Fabric and Home care as well as a Chemicals division. The problem for Kao is that 70% of its revenues come from Japan, …
Kao wants to become a global player but the big question is how? Read More »