Naked wines, formerly known as Majestic wine, is a UK online wine merchant. The company now says its biggest market is the US.

Chief Executive Nick Devlin relocated to the US in 2017, a move that appears to be paying big dividends.

The business which claims to be the ‘the #1 Wine club in North America’ works directly with ‘the world’s best wine makers,’ benefiting members with big savings.

Naked Wines benefited enormously from the Covid pandemic, its subscriber base grew 50 per cent to 885,000. US sales grew a phenomenal 75% to top £150million. Clearly digital marketing and ecommerce is a core competency.

As a comparison Virgin wines, well known in the UK market, has total revenue of around £80million.

Looking forward, Naked’s biggest challenge will be to retain the loyalty of its subscriber base and hang onto the most profitable members, who are appropriately nicknamed ‘Angels’.