LuluLemon’s share price rose significantly in 2018, despite the Q4 global stock market rout, as the brand expanded into new markets, attracted new users and nailed down plans to enter men’s apparel.

Its most recent international expansion has been a new store in Macau which opened this month. Lululemon only entered the China market in 2016.

Lululemon has an international sales target of US$1 billion by 2020, 25% of total revenues.