Will Hokkaido’s Kinotoya be Japan’s next export hotcake?

I was in Hokkaido last week (great snowboarding!) and on the way back passed through Shin-Chitose airport.

The airport is one of my favourites for its superb collection of eateries and delicatessens. One of these is the Kinotoya bakery.

Kinotoya is Sapporo born and bred and is famous for its cheese tarts.

Another Hokkaido confectionery success has been Royce who have gone global with shops as far away as the Middle East.

Is it Kinotoya’s turn next? Check out more here