Let's go global!
Expand your consumer business
Hi, I'm Rupert Sutton
I’m a director at Weben Partners, a management consultancy. We work with consumer, health and retail brands on new market entry, category growth and go to market. Our clients include Associated British Foods, Bank of Tokyo, Dole, Groupe Bel, Heineken, Kowa, Sanofi, Simplot and many others. All of our team have worked for global consumer goods companies. Previously I worked for Nestlé in several global roles. I’m also the author of Export and Expand, now in its third edition.
Let's take your business international! I've worked in consumer products for over 30 years, and helped more than 100 companies across Asia-Pacific, the Middle East and Europe.
Recent Blog Posts
How and when should brands change designs when they internationalise? What is best practice?
I was in Seoul, South Korea last week for an innovation workshop. It had nothing to do with coffee, but whilst there I couldn’t fail …
Japan likes catchy phrases especially onomatopoeic ones. Did you know that onomatopoeia itself is in katana? (オノマトペ); I think the rising popularity of manga and anime …